Industry Today

Introduction

Currently situated in Brisbane City, and is the location of choice for the task. It’s been an enjoyable exercise to dig beneath the surface of the city’s history and its effect on design practice and production. Coming from a background in science and wellness a challenging yet beneficial exercise to research and discovery design from a global and local perspective.

Holding a wealth of creative industries, my mind is a sponge soaking up a view of Brisbane from a whole new perspective. At times feeling frustrated and overwhelmed, as additional barriers such as webpage and software installation glitches would delay progress as well as Illness and business projects. I could see myself spiralling into a creative block, leading to distraction and lack of focus. Later deciding to rest and come back a investigate ways to remove barriers when fully rested and have a clear mind.

Overcoming Barriers

As a result, a task plan was created to give a full view of outstanding tasks, who, and what was required to overcome technical barriers. Leading to many learnings in WordPress, InDesign, and overall self-discipline and effective organisation. 

InDesign is quite new to me. This is where I review tutorials and set a little task to create a collage to represent aspects explored during week 2 visually; importing and exporting images requires a different approach than I used to. The use of tutorials and trials helped in navigating this design software.

The West End

Reviewing the geography of the selection of design practice studios and production, it is clear to see a cluster between Brisbane’s central locations, West End and Fortitude Valley. Practices with a clear identity through strength in community, cultural acceptance, and contemporary creative influences in advertising, branding, digital product, and venture strategy. Production from Film, media, printing, and sign making. All central to the city by the river and rail links and easily accessible to the dramatic growth of the modern-day economy, the design practice and production are located right at the very heart of the city.

Walking through the street of Brisbane city, the west, more street art adorns the alleyways, outdoor sculptures, and vibrant graffiti. Housing Queensland Art Gallery, Museum of Brisbane, Birrunga Gallery Commercial Arts run by Indigenous people, and the Queensland Museum. The emphasis on developing positive change and identity through the arts is apparent through its vibrant population of galleries, museums, and theatres. 

Organic Encounters in the “Creative City”

Meeting with an owner in Brisbane, Kory Kcavoy, with a common thread in teaching Yoga. As a Yoga, meditation, and martial arts teacher, Kory developed a well-respected career in Design as a Creative Director. Her honest, kind, and culture-rich approach shines through her business brand identity and the work I have enjoyed researching. Kory and I toured the eclectic and multicultural cities of Brisbane, Gold Coast & Byron Bay. Welcoming as part of the family, I felt immediately part of the community. A reflection of the essence of Brisbane’s art scene was also dubbed in Artlink magazine “The Creative City” (Hamilton, 2003). 

Location Location Location

The geography of the practice studios and production shows a clear cluster between Brisbane’s central locations, West End and Fortitude Valley. Practices with a clear identity through strength in community, cultural acceptance, and contemporary creative influences in advertising, branding, digital product, and venture strategy. Production from Film, media, printing, and sign making. All central to the city by the river and rail links and easily accessible to the dramatic growth of the modern-day economy, the design practice and production are located right at the very heart of the city.

Not to neglect the history underpinning the essence of design practice today, like the tree trunk, providing the foundation. Today’s design is branching in many directions and blossoming with vitality, optimism for change, strength within the community, and the support of the City Council to take a multidisciplinary approach to Art innovation through education streams.

Lucienne Roberts suggests the scratchings on a cave wall could be early evidence of graphic design (Roberts, L. P.21). Even back then, a curiosity to understand, in an ever-changing world, what philosophical, political, and economic changes since the sown seeds of the old age to a new age, a “New Brisbane” filled with vitality and optimism for the contemporary art and design sector (Hamilton 2003).

Summary

The community’s wide acceptance of the Arts and the city’s everchanging identity maintain its eclectic vibe. The film production for New England University encapsulates the results of a change in cultural values and leadership to emphasise the turning point of the rise of Design in Brisbane. It s also one that Kory helped to create and talked me through her story of creating this captivating media. This has given first-hand insight into globalisation’s application, product, and effectiveness in graphic design today.

Still today, the production video (see link in the blog post) harnesses the essence of storytelling, design practice, and production in promoting education and change through community, compassion, and Identity. These qualities were witnessed through my discussion with Kory Kavoy and exploring the city for myself.

Reference

Hamilton, I. 2003. ‘Changing Identity: Culture and the City’. Artlink. Available at: https://www.artlink.com.au/articles/2396/changing-identity-culture-and-the-city/

Roberts, L. 2006 Drip-dry shirts; the evolution of the graphic designer pp. 14–15, 18–21. Publication date: 01 April. Available through Falmouth University Reference library: https://content.talisaspire.com/falmouth/bundles/5b98ca4169df502bf64d0284

A Rapid Changing World

Adspot. 2017. ‘University of New England: Adapt to a Rapidly Changing World’. Available at: https://adsspot.me/media/tv-commercials/university-of-new-england-adapt-to-a-rapidly-changing-world-76edeeeefadd