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Visual Writing


Lecture Notes

Using typography harmoniously with New World Women and exploring evoking emotion and meaning through selected typographic styles.


Cycle 1 Confusion frustration

Oliva Rose Vocals

How can the visual representation be complemented with harmonic graphics and edited to convey cyclical health and empowerment? How can a strong statement and conversation be backed up with consistent, honest proof? How to show being part of the collective and education and self-exploration through cyclical living can help you turn your period into pleasure and empowerment and deconstruct the suggestions that it is a problem.


Play with alternative fonts aside from New World Women fonts

Type is used to express various moods and emotions, such as frustration, confusion, clarity, and acknowledgement of pleasure, as a non-linear, almost abstract, and entropic process. It is also used to explore sharp edges to resemble rigidity, conformity, and frustration. The use of asymmetry to represent imbalance or perhaps playful harmony?

It’s important to harmonise with the collective’s feel and brand identity and honour the new creation. Collaboration is a mutual creation and is to be honoured and reflect the harmony of the project. The qualities of pleasure are in a meeting and creating new ideas to piece them together and distil, complement each other, and empower each other’s contributions and qualities. In theory, embodying this through the process will permeate the project’s manifestation.

Meeting Minutes and Review:

Oliva Rose

Tutorial: Teresa

Peer Feedback

Aromatherapy and Cyclical Living Carli Vanness


Revision Video editing

Email share with Olivia for the shoot: Olivia will record a simple and purposeful movement to compliment the poem. the following have been communicated to allow for the organic framing of the video.

“Some considerations for when you start shooting I hope it helps I will add this to our google document too to track and perhaps re-use later down the line. 

  • Low angle ground up shots to change points of view 
  • Hand & foot shots
  • Close-up and multi-cam view to add depth and dimension 
  • Consider the lens and view as we are going for web, youtube initially il list size considerations below for this and phone and social media considerations in case you have time to capture more. Id recommend stay with the original to keep it simple we can adapt later. 
  • A variety of shots and angles keeps the audience engaged 
  • Location: 1 location I think emphasises the visual artistry of your words and movement 
  • Budget: minimal time based 
  • Filming Style – narrative (Documentary Film Academy)

I have highlighted how I visualise this as more observational lead – to allow the graphics, your movement artistry and sounds to be take the lead, what do you think?

  • Interview-led documentaries are based on interviews with key people involved in the topic of the film. This type of documentary is typically used to explore a particular issue or event in depth.
  • Presenter-led documentaries are narrated by a presenter, who guides the viewer through the story. They can be used to tell any kind of story, from historical dramas to travel vlogs.
  • Observational-led documentaries are filmed entirely as if the viewer is an unseen observer, with no voiceover narration or interviews. This type of documentary is often used to capture reality in unscripted situations.
  • Narrator-led documentaries use a narrator to guide the viewer through the film, often providing additional information and insights that wouldn’t be possible in an observational or interview-led documentary
  • 5-shot rule: (taken from documentary film academy)

“I’d recommend just using one camera and following what’s called the five-shot rule. This is a technique that was popularized by Michael Roseblum who trained video journalist students at the BBC with this technique. So the five-shot rule, as the name suggests, is where you film a sequence using five different camera angles. So I’m going to run through these five shots now to show you how to take a scene like this and turn it into a scene like this, just by using the five-shot rule and then piecing the different angles together in the edit:

  • So first up you’ll want to film a close-up of your subject’s hands to show what is being done. 
  • Then film a close-up shot of your subject’s face
  • Then a wide shot showing where the scene is taking place
  • Then an over-the-shoulder shot of your subject.
  • And lastly an unusual shot to show the scene unfolding – it’s up to you what camera angle you use. Just be creative with it, whether that means climbing up a tree to get a high angle, crawling on your belly to get a low angle or tilting your camera to get a dutch angle.”

Forward-thinking for Big Project – Considerations to build community and reach out for filmmakers too “

“Did you know your bleed is your power, not your problem?”

Genna magnall & olivia rose borowiak

After reflection and discussion with Teresa and Alan, along with further study, I’ve explored the statement somewhat.

“Did you know your bleed can be your pleasure, not your problem?”

Genna magnall & olivia rose borowiak

I revised the conversation after reading a journal and the first few chapters of The Great Cosmic Mother. I think using the word power contributes to the patricidal systems that could have and most likely are to blame for the lack of education centred around women’s health and, more so, cyclical health. See below the upper and one I will refer to in my argument to support this change in power to pleasure.

GRACIELA HIERRO states in the report below “pleasure is the opposite of oppression reduces being itself, while pleasure increases it, it empowers it”.

GenZ reports to Vogue Archrival that community is essential to them. Power is attributed to control (Hierro, 1994). Pleasure is that of cooperation in relationships and mutual reciprocation, the feminine qualities that I think are limited in today’s social-political structures. Perhaps that is why so many women and men in education are limited to education within the subject matter of cyclical health, as it would require a shift and complete paradigm shift in the magic and placing “the principle of pleasure to be the ultimate purpose of life.” That a woman’s sexual biology, nature, a spiritual and intuitive ability to transform, shift and create is, in fact, the very essence of life, pleasure and empowerment. (Hierro, 1994)


“Plesure is the search of plentitude of self….”

Hierro, 1994 – Author Gender & Power


  • Review of the front cover design:

Critique & Distil


Falmouth University, week 6. [Accessed 04 March 2024]

Hyndman Sarah, Why Font Matter. 2016. pp. 17, 45, 81 & 87

Alison J Clark , 2021. Design Anthropology  Object cultures in transition boomsbury visual Arts. Pp87 -88

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