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Positioning & Trends


Research > Distil > Imagine > Make > Collaborate > Design > Communicate


Identify something
that isn’t working in the world around
you and look for a solution, however
big or small.
We’re looking for solutions and
provocations that have the potential
to provoke action and have a
genuine impact. Projects can be
conceptual or have the potential
to develop into real life-changing

Creative Solutions for Conscious Consumption


We must stop mass plastic freshwater consumption and consumption in the homecare cleaning industry. We are designing a regenerative and circular product to raise awareness of simple cleaning solutions, promoting native and traditional homegrown cleaning solutions.

Nana’s HomeGrown cleaning solutions – Grow your way to a clean life.


PRODUCT: The Herbal Apothecary

DESIGN: Problems Solved

TRENDS: The Trend Forecaster’s Handbook

RESEARCH: Martin Hoskins Research Methods Module 1, Week 7

Lecture Note Snapshot

Torsten Posselt: Design Director FELD, Studio for Digital Crafts, Berlin.

How do you filter trends? Emotional connection and go to what you want to see in the future? How to use this to focus ideas. What trends outside of the genre of cleaning products and packaging are translatable?

Regenerative Design: what is it, and how can this be applied?

Stijn van de Ven, Design Director. Eden Spiekermann, Amsterdam.

Trends can be like Buzz words! Interesting out there, and he cannot ignore them; he sees them as a way to distract and recommends not to start with this, know about them and not to use them as a primary driver. Naturally, I’m not too fond of following trends as I think it can take you away from the brief’s purpose and the values you anchor.

Dezeen and Google’s

Forecasters: the idea of travelling into the future – opening the curtain into the future

Colour can and will reflect the emotion and feeling aligned with a brand story. This is a critical alignment with the idea and concept to be delivered.

Pointing us to the future and focusing on a non-linear timeline forecast could be a way to steer a design concept to delivery.

“We have to look at a world that is founded on the world that we live in.”

Lidewij Edelkoort: Trends Forcaster Discusses how intimacy is essential for the future.

New technology? Man-made and man-invented


Option to review is:

Aeroponic Tower farms

Camomile: Sources or potential future collaborations with RHS


Compassion and Intimacy engage the senses with nature. How do we develop more intimacy and understanding through a design product? I’d like to understand the meaning of the word intimacy.

Meaning of Intimacy: Close familiarity or friendship.





close relationship




  • cosy, private, or relaxed atmosphere.” the room had a peaceful sense of intimacy.”


Influencers | Discussions | Seeds Trends

Product: Environmentally conscious and sustainable cleaning

Make your cleaning products

Develop: Branding, packaging, digital and marketing collateral


In discussion with my sister’s husband, Paul Bettle, an engineer and lover of gardening and cooking, we discussed what influences his purchases of seed and plant produce for his allotment. The packaging does not play a part for him. He also states that the purchase is purely based on the type of plant he is looking for and low cost. For him, the packaging design helps see the name of the seed and an image of the produce.

Chat with my sister, a cleaner who left her previous corporate role to clean because she enjoys it! We differ in our opinions on this. It seems a lovely way to gain insight into fulfilling the brief. The products will be explored in more detail for now; it is clear her three go-to product types are a multi-surface paste, disinfectant and bleach.

I  aim to maintain a local and non-commercial focus in my research, valuing the intimacy and authenticity it brings. While major brands like Coca-Cola and Tide Comfort effectively market products with significant financial backing, my challenge lies in developing a brand strategy, a bold message and a natural product design that meets the desired audience’s needs.

Additionally, I’m exploring how to market a product as both time-effective and appealing to those not typically associated with seasonal gardening or eco-conscious practices. The goal is to transition individuals from readily available off-the-shelf products to homegrown and homemade alternatives.

Previous studies in GDE710 show insight into laundry care trends. I want to narrow down the product to 1 – 3 made types to focus initially on the concept:

Week 11


Moodboard – see week_8


“Grow your way to a clean life”


Critical Reflection

There is a lot of information to process, and aligning focus is difficult for me; keeping note of the brief and outlining requirements for the module each week is a method for me to maintain focus. The Asana project plan was set up, and I noticed I’m not checking in so much; I will make a schedule to check in daily and review and journal project tracker use and effectiveness. I want to refine and focus the research and design concepts through the mood board.


Phillips, P. (2004). Creating the perfect design brief: how to manage design for strategic advantage. [Accessed 27 September 2023]

Sarah Pink. 2019. Doing Sensory Ethnography. pp. 5 – 59.

Richard Sennett. The Craftsman. pp. 5 – 28

Week 7 lecture: [Accessed 13 November 2023]

Michael Johnson. 2022. Problem Solved. pp.09 – 33.

JJ Pursell. 2015. The Herbal Apothecary. pp 268 – 273. [Accessed 15 November 2023]

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