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Reminders: Research > Distil > Imagine > Make > Collaborate > Design > Communicate

Task – Outlined

Your research task this week is to consider how designers develop strategies and project plans to ensure that a creative initiative is kept on track.

What tools and processes help guarantee the successful development of a project, particularly over an extended period?

Literature

Book Design

MAKE IT STAND OUT AND BLEND IN


Lecture Note Snapshot

Brief and Strategy Interviews 

How do you develop a strategy and plan? 

Week 6 Notes Link: 

Process 

What is happening globally?

Where are the clients? What are the developments there? 

Research 

Ground Rule – Always meet in person 

If this is not possible, use video meetings to encourage relationships. 

Communicate!

Mirror challenge and ask questions. If you do not understand, say so

The client meets in person. 

Analyse the project ground rules and be open. Create and hold space for freedom, constantly challenge the idea, and talk and get involved. 

Idea:

Name – Nanas Garden 

Easy Raw Home-Grown Cleaning Products 

Collaboration – Printers packaging and seed-embedded paper manufacturers 

Jade Cleaner – Chat

Paul Gardener – Chat

Artist – Marta / Genna 

Permaculture & traditional leaning methods/ Research 

Interests of the audience? Environmentally conscious, Gardeners, Health and wellbeing interests, Cleaners.

Consumer? 

Insights?

Challenges with managing projects and deadlines and time management I would like to experiment with Asana, a project management software.

Week 6 Webinar Lecture Notes

Notes and Insights

Explore mediums, crowdfunding and engagement with the audience. 

Research analysis and testing. 

How many graphic designers does it take to change a lightbulb?

Get to know your client.

Relationships are key.

Mutual respect and trust.

Honest and transparent about the process and strategy. 

Manage expectations for both parties. 

Listen.

What if I think the client’s idea won’t work?

Show them?

Look, review and rewrite the brief with the client—first meeting, as the right questions to set the following foundations. 

Tools for design planning: Asana free trial to test out.


Book designer recommendation:

Market considerations Tom Gauld Illustrator book designer 

The Impossible Brief: 

Who’s the decision maker?

Design thinking:

Brand, Packaging Design, 

Seeds: Packaging

WHAT IS THE MISSION?

EXPLORE THE MEANING, AND THE AUDIENCE VISUALLY REPRESENT 

Project Plan

Brief “

The challenge
The Open Brief is your chance to
create a project that deals with any
issue you’re passionate about solving
to create a fairer, healthier and more
sustainable world. Identify something
that isn’t working in the world around
you and look for a solution, however
big or small.
We’re looking for solutions and
provocations that have the potential
to provoke action and have a
genuine impact. Projects can be
conceptual or have the potential
to develop into real life-changing
solutions. Past projects have
included creative solutions for food
waste, humanitarian aid, education,
water shortage, energy efficiency,
inclusivity, bullying, inequality,
poverty, homelessness, child abuse,
over-consumption, mental illness,
urban living and much more.

Concept

  1. Unessisary Plastic Production: Delivery direct from the manufacturer to the consumer’s home with online delivery.

Is delivering products in bulk enough to make a true change?


How can this concept be stripped back further?


What if we are to take produce directly from the garden to mix and use in the home?

Home Grown Cleaning

Following a tutorial with Stuart, reflection sparked an idea to strip back the concept to inspire homegrown homecare. I need to ensure the brief I have chosen fully aligns with this and move forward with this idea. And revisit or further develop the parent misrepresentation, perhaps in the final project.

Nancy Birtwhistle’s ‘Pure Magic’ (previously known as ‘Toilet Magic’)

You will need

200g citric acid

150ml just-boiled water

20ml eco-friendly washing-up liquid

10–20 drops tea tree oil

1 pint measuring jug

Small whisk

400ml glass bottle with spray attachment and screw top

“You Don’t Have to Create to Be Creative”

Paul Arden

Critical Reflection

Nancy Birtwhistle’s use of garden products is inspiring yet lacking the raw nature I was looking for, using manufactured products combined with homegrown ones. Can this be taken a step closer to earth? Is homegrown cleaning feasible? How can the billion-dollar/ Pound product industry consumers be persuaded to switch to homegrown cleaning instead of shop-bought blends? The water consumption is high for cleaning detergents and laundry products; is concentrated formulating enough? Is bulk purchase enough to realign nature balance?

The concept and development are a little hazy and need fine-tuning. The project plan is to be followed and assessed in various steps.

Reference


Problem Solved

Sarah Pink. 2019. Doing Sensory Ethnography. pp. 5 – 59.

Richard Sennett. The Craftsman. pp. 5 – 28

Paul Arden. It’s Not How Good You Are It’s How Good You Want to Be.

https://www.panmacmillan.com/blogs/lifestyle-wellbeing/eco-friendly-cleaning-products-natural-cleaning-tips [Accessed 06 November 2023]

https://asana.com/go/demo

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