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GDE730_B3_WEEK 11

Revealing Gaps


  1. Reflect on what makes your idea for this brief unique.
  2. Research examples of similar projects and key competitors; what makes yours different and stand out?

Often clients would point out before their first yoga class, “I’m not fit enough” or “flexible enough” Realising this and many clients later noticed many studios and yoga schools adopt an isolated style of yoga, glamorising challenging physical postures giving rise to miss-leading people to thinking you need to be in tip-top condition to gain the benefits. More so, the added benefits are shown to support mental health along with mindfulness and compassion exercises journaling and tuning into the sense through creativity help.

Creation of a Prototype designed digital product experience for those experiencing the effects of miss-attributed parentage and their families to cultivate self-compassion, inclusivity and a more profound sense of connection.

Why is it unique: Facilitating connection through the design of experience is a unique approach to design for a need of a marginalised target audience that is predicted to continue growing.

Looking into the target audience and understanding their need is easy for me as I’ve experienced it. I can relate to the audience in a way someone else cannot and integrate knowledge and expertise from time in the fragrance industries, Yoga and Compassion studies and practice to create something unique for the audience.


Competition is challenging for me to source.

Inspiration below:

‘Pictch the problem not the solution’

Alex Chung

Critical Reflection

As you will see in previous blogs and brief PDFs, I’ve been entirely focused on the idea of the problem. This is because today’s society feeds on the ‘negativity bias’. A neurological term that expresses itself through psychological, behavioural and physical manipulation of the nervous system’s response to a threat. The news, for example, reports mostly negative themes to engage the majority of the population. Therefore drawing people in with a problem conflicts with my values and beliefs that ‘there are no problems, only one we create. The problems are the fact we think there’s a problem.

How to pitch a problem that I believe is not a problem?

I know some situations require more invested attention. I like Alex’s simple process of creating a pitch if I am to embody the change you want to make in the world, reduce negative judgement, and finger-pointing to promote inclusion and compassionate connection. I will focus on the areas that need attention and embody the qualities and values I want to convey.


Chang, Alex. (2017) The Quick and Dirty Guide to Creating a Winning Pitch Deck. [accessed 1

Dapuralami. (2023). [Accessed July 2023]

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