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GDE730_B1_Week 2

Business Models | Invoicing | Designing | Management

Founders form the foundation

Lecture Notes

Limiting layers

Diversify model build resilience

Build a model that is conducive to solving a problem you’re passionate about

Wellbeing – systems in place to be considered to embody genuinely a way of working that prioritises people’s health: values and healthy boundaries. Coaches have been mentioned in the lecture, and I would propose therapy and holistic and healthy fitness and community gatherings.

Working culture to harness the value of you as a person.

Research & Inspiration

Meaningful Change?

Can a business be built where people and projects are driven by compassion and not chasing money? What Model Legal Framework to Use:

1. Select the right organisational structure

a. Unregistered charity

b. Community interest company (CIC)

c. Charitable incorporated organisation (CIO)

d. Community group or unincorporated association

2. Perform market research

“A good place to begin your research is to look at other organisations or potential competitors to understand how they reach their audience, grow clients and succeed. This might also include looking at how they earn donations, which could help you find the right message for your audience.”

3. Outline your goals and purpose

Human-Centred Business Design

Design Sensibilities: Ability to tap into intuitive qualities, delight in beauty and personal resonance. Intuition leads to greater relative and greater loyal customers connecting emotionally.

Considerations: Legals, accountant, government and political, who and why specific collaborators? Engaging communities,c critical practice, smell and the environment.


Research. Distil. Communicate. Design. Manage.

Non-Profit Organisation NGO

Consider design process constraints:

What is important? Establish a framework for evaluating them.

(Harmonious balance between the three)

1. Feasibility (what are the future possibilities?)

2. Viability (likely sustainable business model)

3. Desirability (how this serves the people’s needs)

Critical Reflection

It is an unincorporated association with a broader membership but doesn’t need a corporate structure (for example, if it will be relatively small in assets). Choose a constitution as your governing document.

The document required for unincorporated associations is the Constitution.

The governing document is a document to outline the following:

  • Its charitable purposes (‘objects’)
  • What it can do to carry out its purposes (‘powers’), such as borrowing money
  • who runs it (‘trustees’) and who can be a member
  • how meetings will be held and trustees appointed
  • any rules about paying trustees, investments and having land
  • whether the trustees can change the governing document, including its charitable objects (‘amendment provisions’)
  • how to close the charity (‘dissolution provisions’)

Further research with a founding partner is required as it seems CIO could be the better option due to the nature and cost of the events. With 5-year plan of growth and employees, this may be the better option. Will require SWOT and consideration when. founding trustee is appointed.



Brown, T. 2019. Change By Design. Audiobook. [Accessed June 2023]

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